The Story of Frank's Custom Shoe Fitting

Our experience working in this industry began in fall 1976 in Eugene, Oregon, at a store called Sugar Pine Ridge.  Don’t let the name of our business (Frank’s Custom Shoe-Fitting) mislead you.  We are a specialty running store.  In the beginning, our concept developed from the lessons I learned running across America.  Over the years our customer includes not only the runner but everyone. 

Our services have become more diverse.  Our mission today is simply this:  we are “A local shoe-fitting experience – where the goal is to get you results and leave you pain free.”  Most of our customers whether they run or not, are looking for a shoe-fitting solution to their problem.  We give them the service the have been looking for by focusing on five simple steps or shoe-fitting “cultures”:  choosing the right shoe; choosing the right socks; choosing the right shoe inserts; choosing the correct lacing system; and implementing the necessary modifications to the fit of the shoe.  We take our slogan very seriously:  “Happy Feet Guaranteed.”   

Our running experiences and our race management experiences keep us closely connected to, not only the running community, but the community as a whole.  Our store is a great place to solve problems, not only in the world of shoe-fitting.  We also enjoy sharing ideas that benefit our community and taking actions to help those who live where we live.  It is an honor and a privilege to work at a job where our efforts are appreciated.


My associate, John Lacenere and I are Board Certified Pedorthists.  A Pedorthist is the title of a health care professional who specializes in the use of footwear and supportive devices to address conditions which affect the feet and lower limbs.  They are trained in the assessment of lower limb anatomy and biomechanics, and the appropriate use of corrective footwear – including shoes, shoe modifications, foot orthoses and other pedorthic devices.  As Certified Pedorthists, John and I have achieved a professional designation by completing the required training through education and clinic experience, and by passing the Pedorthic Certification exam.  We continue to advance ourselves through compliance and the mandatory continuing education.  As Pedorthists, we consult with patients through prescribing healthcare professionals such as a family physician.