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A quarter of the bones in your body are beneath your ankles!

1. We believe in empowering our customers, so they better understand how a foot and shoe can work more efficiently together. Here, owner Frank Giannino demonstrates, with a skeleton, the basic inward roll of the average weighted bare foot. After that, he demonstrates how most massed-produced shoes, force the average foot to roll inward even more. This action, when a shoe is on, is the reason why most foot/ankle and related problems present themselves. This fact is what makes shoe-fitting such an important art. What shoes cause feet to do has an affect on the entire body.

Proper measurements are key to a good fit.

2. An accurate measurement of the foot with the original Brannock device is a must. Most people Frank and his staff encounter, are actually wearing the wrong size, shape and volume shoe. They fill out a "Shoe-Fitting Card" on each customer. An accurate synthesis of measurements results in the best shoe recommendation. The measurement helps the shoe-fitter recommend the best qualified model of shoe. More often than not, it is recommended that a custom footbed replace the innersole in the qualified shoe. The stabilizing combination of the shoe/custom footbed feels natural and can even improve performance.

Applying cork to the bottom of the orthotic

Attaching the blank footbed to the foot in preparation for the orthotic fitting.

Creating a vaccuum creates the perfect impression of your foot

3. Molding a pair of custom footbeds takes about fifteen minutes. The components of the custom footbed are: a patented green cap (the bottom part of the footbed,) a horseshoe of cork, and a patented full-length top cap. The cork is heated. The toes of the green cap are trimmed.

The three pieces are assembled and then mounted and strapped to the bottom of the foot. The foot and footbed are vaccuumed to each other with a plastic bag.

The qualified shoe's innersole is used as a template to trim the footbed. Because the footbed replaces the shoes' innersole, there is no need to 'size up' your shoe to accomodate the new in-shoe device. Custom footbeds are used to ensure that your qualified shoes will not only fit better, they'll help you perform better, too.

There are different lacing strategies for different purposes. 4. Shoe lacing is an important part of the fitting a shoe. It is important you learn to be creative with your knot-tying. Sounds trivial, but this action can 'make or break' the ride. There are three common knots to help you adjust your 'foot equipment.' The 'sherpa knot' snugs the collar of the shoe securely onto your rear foot; the 'window lace' snugs you into the heel; and the forefoot expansion knot keeps the forefoot from drifting to the outside forefoot of the shoe.

The treadmill helps you get a good feel for your new custom footwear. It's a good idea to go for a walk or run on the treadmill after the fitting. Most customers use this wonderful tool to check out the 'ride' of their custom-fitted footwear.
No part of the body takes more of a beating than the foot.
Finally, all custom-fit customers are asked to come back in two to four weeks. Followup is real important. The footbed/shoes may need to be "tweaked."

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