Ever heard the phrase “imitation is the sincerest form of flattery?” Well in the case of Hoka One One they must be extremely flattered.
That’s because Hoka is battling for the top spot for high-end running shoe sales.
So other companies are seeing this, and they’re trying to “model” what Hoka is doing.
In other terms, they’re trying to build some of their shoes to look and “function” like Hoka.
Here’s just a quick example where you can judge for yourself and see if there are any similarities.
Now the truth is…
Any time another company “imitates” the original one it’s rarely any better.
Part of the reason is the other companies realize if they can get the “look” to be similar people will buy it.
But that doesn’t mean that they function the same.
It doesn’t mean that the materials are the same.
And it doesn’t mean it’s even close to the same thing.
In the case of Hoka, here’s what still separates them from the “knock-offs.”
When reaching out to Hoka to ask about the “knock-offs,” they said…
“Our products do differ and we do have technologies that are trademarked. Primarily in the midsole materials that we use. I can tell you that there has not been a brand that has stacked up to us successfully when it comes to how we construct our shoes.”
Now I wanted to share all of this with you not to shame what other companies are doing but to just keep you informed when looking for high-end running shoes.
Not all shoes are equal. And if you’re going to invest your money in shoes, I want you to know what’s going on and to make sure you’re actually getting what you pay for.
So always be conscious of what you’re purchasing when it comes to shoes.
When you start to see brands look eerily similar it’s time to start digging a bit and see who the “originators” are.
Because usually, the originators are the ones who’ve invested the money, time, and resources to create something that is truly what’s best.
The imitators… not so much.
And if you want to know more about Hoka’s or want to try a pair on, scroll down to schedule an appointment and you can get your feet in them to see the difference.